The reasons why women color their hair is nearly as numerous as the shades available to do the job. Women may want to cover their grays, change their look or stay on trend. Regardless of their personal reasons, Wella found the “feel good” aspect was undeniable. A whopping 72% of women felt more attractive after they dyed their hair; 69% felt more confident; 49% felt more sexy; and 42% felt more youthful. With that kind of satisfaction, it’s no wonder 92% of women have colored t...